Xuhang Fan (Shawn)Note
This paper did not refer econ works.
- online shopping addiction is the “new form of digital addiction”
- online shopping addiction is much prevalent due to less time and placement limitations
- shopping addiction relates to nonsubstance-addiction/behavior addiction, but are not yet implemented in psychiatric nosology
Content
- diagnosis, different types, therapeutic approaches, and empirical studies of shopping addiction
- a brief overview of various aspects of shopping addiction
Classification and Diagnostics
Diagnostics
- Compulsive Buying measurement Scale
- propensity to buy
- urge to buy
- postpurchase guilt
- family environment
- Hohenheim Shopping Addiction Test: modified German version of the “Compulsive Buying Measurement Scale”
- Survey of Compensatory and Addictive Shopping Behavior
- based on the Compulsive Buying measurement Scale
- Bergen shopping addiction scale
- technologically and culturally neutral and can therefore be used flexibly
- use for both online and offline shopping
Types of Shopping Behavior
Why online shopping results in more additive behavior?
Internet-Based Shopping Behavior
- no time and place restrictions
- more anonymity or product diversity
- adaptive marketing strategies like personalized advertising
Offline Shopping
- need knowledgeable/understanding instore staff to ensure the shopping experience
Mood Shopping
- use shopping to get relieved from negative emotions
Impulse Shopping
- result of spontaneous purchase decisions that are less based on cognitive control but more on the direct reaction to certain stimuli
- Most shoppers start to stock up those products due to the fear that they will not be available at a later date. Such a case has been manifested with the outbreak of the coronavirus pandemic
Leisure Shopping
- shopping to save money for the sole purpose to shop in known shopping capitals (Paris, Milan and Istanbul).
